What is Digital Marketing Mastery?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet and delivered through digital channels such as search engines, social media, mobile applications, emails, blog or website, etc and In this mastery course, we are covering every aspect of digital marketing and all the modules you need to know to become an expert digital marketer to open an agency, to teach as a trainer to work as a digital marketing manager or to provide digital marketing services as a consultant.
Digital Marketing Mastery Course Modules:
Module 1: Introduction to Digital Marketing
Lesson 1 – What exactly Digital Marketing is?
Lesson 2 – The Opportunity in Digital Marketing Field
Lesson 3 – The Various Modules in Digital Marketing
Lesson 4 – Why you should learn Digital Marketing?
Lesson 5 – What is the best way to Learn Digital Marketing?
Lesson 6 – Requirements to Learning Digital Marketing
Module 2 – Website Development (without coding)
Lesson 1 – How to Create a Website to Learn Digital Marketing
Lesson 2 – Min Requirements to Create a Website
Lesson 3 – How to Install WordPress CMS from cPanel
Lesson 4 – WordPress Website Initial Setup
Lesson 5 – Dashboard Overview (Admin Area)
Lesson 6 – WordPress Themes & Plugins
Lesson 7 – WordPress Page Builder to Design Pages
Lesson 8 – WordPress Website Security
Lesson 9 – Website Ongoing Maintenance
Lesson 10 – Website Backup & Troubleshooting
Module 3 – Search Engine Optimization
Lesson 1 – How Search Engine Works
Lesson 2 – On-Page SEO
Lesson 3 – Off-Page SEO
Lesson 4 – Google Search Console (Webmaster Tool)
Lesson 5 – Google My Business (GMB) Listing
Modules 4 – Social Media Marketing
Lesson 1 – Social Media Primary Channels Walkthrough
Lesson 2 – Facebook, Instagram, Linkedin, Twitter, Pinterest & YouTube Overview
Lesson 3 – Social Media Brand Presence Creation
Lesson 4 – Social Media Content Ideas & Planning
Lesson 5 – Social Media Posting Calendar Creation
Lesson 6 – Social Media Management Tools
Lesson 7 – Social Media Automation
Lesson 8 – Social Media Promotion Strategies & Do’s-Don’ts
Module 5: Google Adwords (PPC Marketing)
Lesson 1 – Introduction to Google Adwords
Lesson 2 – Keyword Research for Google Search Ads
Lesson 3 – Google Ads Campaigns Types (Walkthrough)
Lesson 4 – Running Google Ads Campaigns
Lesson 5 – Keyword Match Types
Lesson 6 – Google Ads Bidding
Lesson 7 – Google Ads Quality Score
Lesson 8 – Google Ads Copy Structure & Performance Optimization
Module 6: Facebook Paid Advertisement
Lesson 1 – Introduction to Facebook Ads
Lesson 2 – Facebook Ads Manager Setup
Lesson 3 – Introduction to Ad Billing and Payments
Lesson 4 – Campaign Structure
Lesson 5 – Create Facebook Ads
Lesson 6 – Edit and Manage Facebook Ads
Lesson 5 – Ad Policies for Content, Creative, and Targeting
Lesson 6 – Ad Auction and Delivery Overview
Lesson 7 – Ad Policies for Content, Creative, and Targeting
Lesson 8 – Targeting: Core Audiences & Look like Audience
Lesson 9 – Facebook Pixel & Remarketing
Lesson 10 – Manage Requirements for Ads About Social Issues, Elections / Politics
Module 7: Professional Blogging
Lesson – 1 Audience & Niche Research for Blog
Lesson – 2 Creating Your Professional Blog
Lesson – 3 Writing & Content Planning
Lesson – 4 Email Marketing & Newsletter for Blog
Lesson – 5 Driving Traffic for Blog
Lesson – 6 Social Media for Blog
Lesson – 7 Making Money & Blog Monetisation
Module 8: Affilaite Marketing
Lesson 1 – How Affiliate Marketing Works
Lesson 2 – Affiliate Niche Research
Lesson 3 – Micro Niche vs Board Niche
Lesson 4 – Building Blog/Social/Email List for Affiliates
Lesson 5 – Setting up Piller Pages on Your Affiliate Blog
Lesson 6 – Applying for Affiliates Program
Lesson 7 – Getting Your Affiliate Link
Lesson 8 – Affiliate Link Management Tools
Lesson 9 – Content Creation for Affiliate Products
Lesson 10 – Affiliate Marketing Promotion Strategies (3 Core)
Lesson 11 – Getting Your First Sales Commission
Lesson 12 – Spying Competitors in the Same Niche
Lesson 13 – Tools & Strategies to Grow Sales & Commissions
Module 9: Freelancing Mastery
Lesson – 1 Freelancing Essentials
Lesson – 2 What are the best Freelancing Niches
Lesson – 3 IKIGAI: The Japanese Secret for Freelancing
Lesson – 4 How to Acquire the Right Skills
Lesson – 5 The Best Sites for Freelance Jobs
Lesson – 6 How to Set your Rates
Lesson – 7 How to Manage your Projects, Time, and health
Lesson – 8 How to Build a Great reputation as a Freelancer
Lesson – 9 Challenges Freelancers Face
Lesson – 10 Beyond the Job Sites
Lesson – 11 How to Get Repeat Business as a Freelance
Lesson – 12 How to Build your own Agency
Module 10: Email Marketing & Automation
Lesson – 1 How Email Marketing Works & Requirments
Lesson – 2 Elements of Marketing Emails
Lesson – 3 Email Content (Mailer Design)
Lesson – 4 Auto Responder Email Setup
Lesson – 5 Build your Email List
Lesson – 6 Email List Cleaning
Lesson – 7 Choosing your Email Platform
Lesson – 8 Email Marketing Spam Law (ICAN Law)
Lesson – 9 Email Marketing Rules to avoid Spam Delivery
Lesson – 10 Measuring your Email Campaign’s Success
Module 11: Lead Generation for Business
Lesson – 1 Mapping Out Your Customer Value Journey
Lesson – 2 Campaign Planning: Building your lead funnels
Lesson – 3 High Converting Landing Pages Creation
Lesson – 4 CRM Setup for Leads Management
Lesson – 5 Creating Leads Campaigns
Lesson – 6 Content Creation that drives Sales (Organic)
Lesson – 7 Followup methods & Lead Nurturing & Email Automation
Lesson – 8 Remarketing & Win Prospects Trust
Lesson – 9 Budgeting & Understanding ROI (return on investment)
Module 12: Dropshipping Business
Lesson – 1 What is Dropshipping
Lesson – 2 Identifying a Profitable Niche
Lesson – 3 Evaluating Your Niche Idea
Lesson – 4 Setting up & Configuring Shopify store
Lesson – 5 Finding a Product to Sell and Supplier
Lesson – 6 Fulfilling Orders Using Oberlo
Lesson – 7 Finding Product Wholesalers
Lesson – 8 Setting Marketing Campaigns
Lesson – 9 Getting Your First Sale
Lesson – 10 Conversions and Average Order Value
Lesson – 11 Common First-Sale Marketing Mistakes
Module 13: App Store Optimization (ASO)
Lesson – 1 Introduction to App store optimization
Lesson – 2 Using App Store optimization tools
Lesson – 3 Keyword research for App Store
Lesson – 4 App Store Optimization for iOS
Lesson – 5 App Store Optimization for Android
Lesson – 6 App Graphics Optimization
Lesson – 7 SEO for your App page
Lesson – 8 Tools & Strategies to Optimize & Grow Installation
Module 14: Web/Google Analytics
Lesson – 1 Introducing Google Analytics
Lesson – 2 Google Analtyics Requirments
Lesson – 3 Google Analytics Structure
Lesson – 4 Understanding Accounts, Property & Views
Lesson – 5 Google Analytics setup
Lesson – 6 Adding Analytics Tracking code into Website
Lesson – 7 The Google Analytics Interface
Lesson – 8 Analytics Report (Audience, Acquisition & Behaviour)
Lesson – 9 Basic Campaign and Conversion Tracking
Lesson -10 Clicky, Hotjar & Google tag manager
Module 15: Digital Marketing Tools Mastery
Lesson – 1 SEO Tools Practical
Lesson – 2 Social Media Tools
Lesson – 3 Paid Advertisement Tools
Lesson – 4 Graphic Designing Tools
Lesson – 5 Video Production Tools for YouTube
Lesson – 6 Keyword Research Tools
Lesson – 7 Lead Generation Tools
Lesson – 8 Marketing Automation Tools
Lesson – 9 Email Marketing Tools
Lesson – 10 Growth Hacking Tools
Bonus Lesson:
Getting premium tools free from the web.
Must have tools for Digital Marketer & marketing managers.
Jaganath –
Working on live projects and the practical examples by our mentor made it easy for me to explore the digital marketing industry. All the best Shamsher. Keep grooming the young digital marketers with your years of experiance.
Akil azhar –
Such an informative course to learn from home with mentor made everything easy for me about digital marketing. Special thanks for trainer shamsher