What is Email Marketing?
Email marketing is a form of marketing that can make customers aware of new products and discounts. and you can send it to many people at once click using bulk email marketing services providers. Use email to promote products and services and incentivize customer loyalty with the right tools, the right content, and without getting spam.
Email Marketing Course Modules:
Module – 1 Getting Started
Lesson – 1 Start an email marketing plan.
Lesson – 2 Familiarize yourself with the various types of email communications.
Module – 2 Elements of Marketing Emails
Lesson – 1 Learn the advantages of the different text formats (HTML or Plain Text).
Lesson – 2 Discover the right components for your marketing emails.
Module – 3 Email Content
Lesson – 1 Build your email with the appropriate content.
Lesson – 2 Learn strategies to keep your emails from being tagged as spam.
Module – 4 Email Marketing Plan
Lesson – 1 Establish your email campaign goals.
Lesson – 2 Decide on a target audience.
Lesson – 3 Set strategies.
Lesson – 4 Learn email marketing legal guidelines.
Module – 5 Build your Email List
Lesson – 1 Learn ways to build your email list via customer interaction.
Lesson – 2 Build your email list through a website subscribe form.
Lesson – 3 Use a list broker to buy mailing lists.
Module – 6 Choosing your Email Platform
Lesson – 1 Learn about quality email providers.
Lesson – 2 Check to see if the email provider is blacklisted.
Lesson – 3 Compare email providers.
Module – 7 Measuring your Email Campaign’s Success
Lesson – 1 Check your open rates, CTR, unsubscribe rates, conversion rates, & bounce rates.
Lesson – 2 Measure success by sending two different email versions (A/B Split Testing).
Lesson – 3 Understand email display problems.
Lesson – 4 Test how spam filters react to your campaign email.
Things to avoid as an email marketer
ICAN Law for email marketing compliance