Social Media Mastery

What is Social Media Marketing?

Social media marketing is the use of social media platforms and websites to promote a product or service as part of digital marketing with the help right tools, skills, and content planning to increase traffic to your website and grow your social media likes, followers, and brand awareness.

Social Media Course Modules:

Module 1: Understanding the social media landscape
Lesson – 1 What is Social Media Marketing?
Lesson – 2 Social Media Marketing Trends and Opportunities
Lesson – 3 Thing to know before you get started with social media marketing

Module 2: Laying down the social media framework
Lesson – 1 Understanding your business goals and organization
Lesson – 2 Understanding & creating your buyer’s persona
Lesson – 3 Choosing the right social media platforms for your business
Lesson – 4 Analysis of Social Media Competetive Landscape

Module: 3: Creating Social Presence right way (Professional Methods)
Lesson – 1 Creating a Facebook business page
Lesson – 2 Creating a Linkedin company page
Lesson – 3 Creating a Twitter business profile
Lesson – 4 Creating Instagram business profile & connecting to facebook
Lesson – 5 Creating a brand channel on YouTube
Lesson – 6 How to choose the right username for your brand
Lesson – 7 100% Completion of social media brand pages/profiles.

Module 4: Social Media Channels Deep Dive (Know The Difference)
Lesson – 1 FaceBook Marketing – Approach, Best Practices
Lesson – 2 Twitter Marketing – Approach, Best Practices
Lesson – 3 Pinterest Marketing – Approach, Best Practices
Lesson – 4 Linkedin Marketing – Approach, Best Practices
Lesson – 5 YouTube Marketing – Approach, Best Practices
Lesson – 6 Instagram Marketing – Approach, Best Practices

Module 5: Content Planning Strategy For Social Media
Lesson – 1 Blogging strategy to acquire a wider social media audience
Lesson – 2 Content formats which win on social media
Lesson – 3 Types of Content to Share on social media channels

Module 6: Time & Schedule to Share on Social Media
Lesson – 1 Best time to share on different social platforms
Lesson – 2 Frequency to updates your social media platform
Lesson – 3 Creating social media posting calendar schedule

Module 7: Measure Your Social Media Marketing (Analytics)
Lesson – 1 Facebook Insights Walkthrough
Lesson – 2 Linkedin Analytics Walkthrough
Lesson – 3 Twitter Analytics Walkthrough
Lesson – 4 YouTube Analytics Walkthrough
Lesson – 5 Pinterest Insights Walkthrough
Lesson – 6 Must Have Social Media Analytics Tools

Module 8: Social Media Automation Tools
Lesson – 1 Managing all social media from one dashboard
Lesson – 2 All in one social media analytics dashboard
Lesson – 3 All in one designing, posting, reporting dashboard

Module 9: Social Media Reporting & Advance Tips
11 Social Media Marketing KPIs You Must Measure
Social Media Marketing Ettiquette
Social Media and Google Analytics Integration
Social Media reports which helps decision making
Social Media Reporting Template – Excel Sheet
Social Media Channel Audit Checklist – PDF

Bonus Lessons:
High Converting Social Media Pages (Example Walkthrough)
Customer service through Social Channel